The Victoria’s Secret Fashion Show is right around the corner, and social media has definitely let us know. Victoria’s Secret has gotten increasingly serious about posting about their fabulous event coming up. The show that millions sit down and watch each year is highly anticipated. Everyone knows the same models who will be walking the runway Adriana Lima, Candice Swanepoel, Alessandro Ambrosio and many other fan favorites.
Adriana Lima and Candace Swanepoel pictured above.
The exciting part this year was finding out who was going to perform during the show. The company actually announced the people performing through Instagram, which was a great way to get their message out there. They will be having performers such as Taylor Swift and Ariana Grande and a few others not pictured.
Victoria’s Secret definitely knows who their audience is since they are advertising on Instagram. Instagram is mainly used by the young people in the world. Victoria’s Secret also got artists that mainly young people would know. By young I mean up until about age 55-years-old. I’m sure many 40 and 50-year-olds have heard Taylor Swift and Ariana Grande music because of their children or just because of mainstream media.
The company not only created a hashtag #VSFashionShow, but they also made a sweepstakes about it and advertised it on Instagram. Victoria’s Secret did a great job advertising especially because the fashion show isn’t until December. I’m definitely going to be watching, and tweeting. I bet this advertising would have been different and had a different reaction on twitter. This because people have so many opinions on there and can post them, while Instagram is just for photographs. Not many people are commenting their opinions they are simply liking the photograph or not liking it.